Strategize — Under this profile an organization or particular project stream is concerned with the planning aspects.

Energize — Under this profile an organization or particular project is concerned with how to motivate and influence transformation.

Realize — Under this profile an organization or particular project is concerned with making the transformation happen and ensuring sustainability of the transformation.

Preserve — Under this profile an organization or particular project is concerned with ensuring what has been achieved is maintained. This profile looks at continuity, risk management etc.